🎯 Goal

Empower great tech leaders to write about their experience on Refactoring, while also giving Refactoring subscribers visibility into the products they are building.

📋 Description

Deep dives are a way for Refactoring to work with extraordinary teams who build state-of-the-art products and technology.

We partner with leaders from such teams to create articles that reflect their experience and the practices they believe in.

Though Refactoring is paid to write these pieces, the selection is not based on a company’s financial willingness to participate. Rather, subjects are chosen based on criteria designed to protect readers’ attention and ensure quality analysis.

🔍 Selection process

Refactoring’s most important asset is trust. To ensure that is retained, we only work with companies that meet the following (subjective) criteria:

• They are building a fantastic product — we only work with companies whose products will inspire and be useful to Refactoring readers.
• They adopt cutting-edge technology and engineering practices — we expect readers to take away practical lessons they can apply in their teams. These revolve around great teamwork and great technology.
• They are committed to working collaboratively — these pieces can’t be created without a thorough collaboration with the company itself. Articles are always co-authored by Luca, who includes his own take, experience, and… drawings :)

❤️ Ethical Code

Beyond the selection process, we guard against negative incentives by making the following commitments:

• We limit volume — we commit to publishing no more than 1 partner piece per month.
• Pricing is flat — we charge a flat fee based on subscriber number, open rates, engagement, and audience quality.
• We maintain creative control — though we work collaboratively with partners and we want them to win, we want first and foremost the final piece to be up to Refactoring standards. Luca works side by side with authors on all the pieces and has the final word on what gets published.

📚 Past Issues

Here are two recent deep dives we wrote 👇

Clay — A Higher Order Database 🧱

LinearB — The Quest for Engineering Productivity 🔮